When you’re focused on growing your business and making your team more efficient at closing and managing leads, there are three types of roofing sales apps that can help you: 

1. Apps that measure a roof, price it, and collect the customer’s signature. These apps help your team close deals when they’re canvassing neighborhoods.
   
   

2. Apps that help you manage leads once they’re in your system as customers. This includes CRMs and business management tools like ServiceTitan and AccuLynx, which track each job from the first lead to the final invoice. 
   
   

3. Apps that help you find new customers. These are apps, like our app GlassHouse, that help you grow your business with tools like outbound marketing.

In this post, we take a look at each kind of app, including popular roofing apps such as iRoofing, Hover, ServiceTitan, and SalesRabbit.

Roofing sales apps to generate leads 

Most roofing companies haven’t tried using software to get more leads. Instead, they rely on getting new business via Google Ads, direct mailers, referrals, traditional door-to-door sales, or sites like Angi and HomeAdvisor. While those methods can work, they’re also expensive, hard to optimize, and hard to scale.

Below we look at roofing sales apps that can help you get more leads.

1. GlassHouse: Digital door knocking software for roofing companies

GlassHouse, our digital door knocking software, helps you cost-effectively market your roofing company directly to homeowners (through personalized text message or email), so you can increase sales and lower your cost per lead.

With GlassHouse, you can:

• Reach an entire neighborhood in minutes, without you having to knock on doors. You can choose who you message within an area, filtering your audience based on criteria such as income level, age of home, and location.
  
  

• Create different roofing campaigns. For example, when a storm affects a neighborhood, you can send out a campaign immediately that pitches your roofing repair services. Or when you finish a job in a new area, you can then send out a campaign about that job along with before-and-after photos to homes in the area.
   

• See which campaigns produced revenue. In your GlassHouse account, you can see the revenue brought in from leads that responded to your outbound marketing.  Plus, we have ready-made integrations for CRMs, like ServiceTitan, AccuLynx, and others, so you can see which campaigns influenced which jobs. Getting clear attribution like this is useful for deciding which campaigns to scale up across other neighborhoods you want to crack into.

Our roofing clients typically use GlassHouse to support their canvassing team. For example, you can send text messages to homeowners in a specific area before your sales team knocks on their door. This turns a cold touch into a warm touch, as now your sales team is following up with a homeowner who has heard about your roofing company. 

Our clients also use GlassHouse to know where to send their sales team. Let’s say you’re trying to get work in a new area of the city. You can create a campaign with GlassHouse that messages the homeowners you want as customers. Then you can send out sales reps to follow up with the owners who responded positively to your outreach.

Using strategies like those above to find new customers has been very profitable for roofing companies:

• Mighty Dog Roofing closed $135,000 in revenue after spending $6,500, spread out over 6 weeks, on cold texting. They had another $126,000 in proposals still open when we pulled the numbers. That comes out to $197 per booked appointment. 
  
  

• Complete Roofing in Woodstock, Georgia, hit a 75x ROI in just 2.5 months. After four months: 26 qualified appointments, $150K in won revenue, and 1 to 2 booked appointments per day during their busy season.
  
  

Below, you can take a closer look at how GlassHouse works, or sign up for a free demo.

Grow lead volume with digital door knocking

GlassHouse lets you scale your outbound sales effort without adding headcount by enabling you to message hundreds (or more) of eligible homeowners. 

Instead of sending a rep to 15 doors and hoping one says “yes,” you can digitally door knock your chosen street or neighborhood by:

• Drawing your own custom area on a satellite map. You can choose where to send your messages: any shape you like around entire neighborhoods, or specific streets. Plus, your map also plots pins for prospects, customers, and upcoming jobs, so you can see where you already have a presence and decide whether to double down there or expand elsewhere. 
  
  

• Revealing the homeowners and pulling contact details on demand for everyone who fits your search. This includes mobile, email, and property details we sourced from multiple providers. We scrub and enrich our data to make sure it's accurate, so you know you’re reaching out to the right people. 

• Send personalized text messages (SMS and MMS) or emails to your personalized audience. You can use pre-loaded templates or ask our onboarding team to help you set your message up.
  
  

Once set up, you can see replies appear in your GlassHouse sales board with real-time SMS and email alerts. You can respond manually, or use an AI autoresponder (Jackie AI) to carry a positive response through to a booking. When a homeowner replies with interest, Jackie continues the text conversation on your behalf, answering the obvious questions and working towards a time for the inspection.

From there, their details push into the CRM you already use, where your team runs the job. 

Our platform is extremely simple to use and designed to streamline the entire outbound process, so you’ll likely only need one or two hours a week to manage your workflow — rather than potentially tens of person-hours knocking on doors each week. You can also choose to hand the campaigns over entirely, which we cover below. 

Cut wasted spend by targeting the right homeowners

With GlassHouse, you can target the exact homeowners who fit the jobs you want to win. On your map, you can apply property filters before you reveal any contacts, including property age, value, size, and last sale date.

You can see how many homes match your filters before revealing any contacts, so you only pay to reach the ones you actually want. 

Compound one job into several more

As a roofing operator, you know that existing jobs are advertising because your crew is on the street for days before leaving an impressive new roof. 

However, most contractors have no way of capitalizing on this without sending someone back to knock on the surrounding doors.

GlassHouse helps you compound your good work by making it easy for you to contact the neighbors around each recently completed project. 

Customers appear as green pins on your map, and you can clearly see qualifying properties close by. 

You can send these properties a proximity message, mentioning the roof you just completed and how you can offer free inspections while you’re in the area.

This works far better than a cold message because the customer already knows who you are and can see your work on their own street. Conversions jump because you’re showing verified credibility. 

You can also leave existing customers out, so you’re not pitching to someone you just sold to.

See which campaign produced the most revenue

GlassHouse shows you where your work has come from. We even have methods — when integrated with your CRM — to help track leads that saw your text but reached out to you via another channel, like looking up your business on Google after seeing your text. 

This helps you make more informed budget decisions in two ways. First, you can see which neighborhoods produced the most revenue and target them, rather than guessing where to send next month’s campaign. Second, you can see the true return on your outbound spend before deciding whether to scale it back or push harder. The second one is important because a channel that looks like it's producing nothing is usually the first one cut.

Our sales board shows you replies as they happen with real-time alerts and conversation threads so you can quickly jump on hot leads before they cool. 

You can push hot leads into the CRM you already use as a new lead record, such as HubSpot, ServiceTitan, and AccuLynx. 

GlassHouse runs a matchback to connect those leads to revenue. You upload your list of closed jobs, and we match those homeowners against everyone your campaigns reached. Any name appearing on both lists is a job your outreach influenced, including the ones your CRM credited elsewhere.

That tells you which neighborhoods are producing signed work, not just replies, so you know where to target next month and what to stop paying for.

Next steps with GlassHouse and a free ROI calculator

When you use GlassHouse, you can either run your campaigns yourself or have our team handle them for you. In our experience, if you can spend around 2 hrs a week managing your campaigns, you’ll be able to see a positive result. 

If you’re ready to learn more about how GlassHouse can help your roofing company generate a higher ROI by lowering your cost per lead, you can schedule a free demo.

We also have additional resources available on our website for roofing companies, including:

• A guide on getting roofing leads, from using D2D canvasses, lead aggregators, referrals, and more.

• The three-part system for growing a home service franchise, including tips on operational systems, marketing, and how to choose the right franchisees. 

You can also use our ROI calculator below to estimate the kind of ROI you can see when using GlassHouse to help with your SMS marketing.

Keep reading to learn about other roofing sales apps.

2. Canvass

Canvass is a mobile sales app built for teams selling door-to-door. It specializes in tracking every contact from first knock to installation. For roofers, it also overlays hailstorm data over a map so you can see which streets are most likely to need a roof. 

• Connect your storm data provider and easily see affected areas

• Get an overview of every stage of sales activity, from the first knock through to installation

• Manage contacts and appointments. Reps can log each lead, set appointments, and sync them to a calendar.

• Access homeowner data with more than 300 data points per customer

• Integrate with a wide range of CRMs, including Acculynx and Salesforce

Canvass makes your reps more efficient at knocking, but leads still come one door at a time. Running it alongside GlassHouse lets you text the whole storm area first, so your reps arrive at doors that already know your name. 

You can download Canvass on Google Play and the Apple Store.

3. SalesRabbit

SalesRabbit is a platform designed for large sales teams across several industries, including roofing and pest control. Its “Buyer Scores” system is a useful way for roofers to pinpoint the ideal customers for each campaign. 

Other features include:

• Lead tracking that helps you log every interaction and follow it through the pipeline

• Territory management that provides reps with the most efficient routes and ensures nobody knocks the same door twice.

• Team performance visibility that shows you who’s knocked where and their results.

Like with Canvass, your team must still drive to the selected homes “cold” and win the sale there. Your hot lead volume is restricted by the hours your team puts in.

You can download SalesRabbit on Google Play and the Apple Store.

Category 2: Roofing Measurement and Estimating Apps

The second category focuses on apps designed to help you turn an inspection into a signed contract. 

One thing none of these do is find you the job in the first place. They all start from an address you already have, so they work best alongside an app that generates the lead, like GlassHouse.

Instead, they cover one or both of two tasks:

• Measure the roof remotely, often using aerial imagery to price the work accurately without the need for a ladder.
  
  

• Demonstrate what the new roof will look like with the help of a 3D visualizer along with a proposal that the homeowner can sign at the point of sale.

4. iRoofing (for measuring and estimating)

iRoofing measures, estimates, and visualizes new projects, which helps you reduce the number of tools you use for each sale. 

It includes:

• Accurate roof measurements without a site visit

• A visualizer for showing homeowners what their roof will look like

• Estimates built straight from the measurements

• Mobile-first so that reps can use it efficiently on site

iRoofing works well for a solo contractor working in the app, but its lack of distributor connections means a team will need to enter each job twice. 

Find it on Google Play and the Apple Store.

5. Eagleview (for measuring)

Eagleview's Bid Perfect™ product is the industry standard for aerial roof measurement. It produces Eagleview's detailed reports using high-resolution imagery so you can price a job accurately without putting anyone on a ladder.

Its features include:

• Top-down and side-angle imagery of the property

• Total roof area, pitch distribution, and facet count

• Reports accurate enough to order materials from

Eagleview is an excellent way of seeing what a roof needs, but it doesn’t come with the visualizer or proposal that homeowners want to see.

Find it on Google Play and the Apple Store.

6. Hover  (for showing the homeowner)

Hover measures and estimates roofing projects, but its 3D visualizer is what makes it stand out. It creates a model of the house with the finished roof so the homeowner can see it before signing.

It also comes with:

• Fast smartphone measurements and automated estimates

• Direct ordering to send material orders to suppliers

• Production management tools

Hover is an excellent way to close deals, but to get a scan, your rep will need permission to walk through the property and take photos, something you don’t need with aerial photography.

Find it on Google Play and the App Store.

Category 3: Roofing CRM and Business Management Apps

A CRM and business management app helps you keep everything in one place once you agree on a new project, from the lead to the invoice. The best options let you easily see the status of each project and minimize the back-and-forth between your office and your crew. 

Both tools below integrate with GlassHouse, so hot leads appear on their dashboard as new records without you needing to enter them manually. 

7. ServiceTitan

ServiceTitan is an all-in-one platform for large home service businesses. Its roofing-specific setup covers measurement, estimating, material orders, and production. 

Its features include:

• A live view of sales numbers, revenue trends, bookings, and conversion rates

• Supplier integrations so you can auto-update your pricebook with pricing and product images

• Text alerts and Uber-style GPS tracking for customers so they know when your crew will arrive

• A GlassHouse integration so your hot leads automatically appear as new records

ServiceTitan’s breadth and price point make it a better fit for companies with the size and budget to use the whole platform. It may be more than you need if you’re a smaller roofing company.

Find it on Google Play and the App Store.

8. AccuLynx

Founded in 2008, AccuLynx specializes in roofing projects and has designed its app to work around them.

Its features include:

• A full sales pipeline, from lead to final invoice

• Document storage, job photos, and crew communication in one record

• Detailed reports that give owners the data behind profit and job performance

• A GlassHouse integration so you get your new leads straight into your pipeline

Find it on Google Play and the App Store.

Which roofing sales app should you choose?

Every app in this list is designed to help you get more customers by making your sales team more efficient. For example, you can use a CRM to keep jobs organized and measurement tools to price and close a deal at the doorstep.

But of all the apps on this list, only GlassHouse uses outbound marketing to target new homeowners who are not yet customers.

This helps you:

• Scale leads without more reps. 

• Lower your cost per lead since you’re spending less on staffing or pricier marketing strategies, like Google Ads.

Ready to generate more leads and bring your CPL down? Book a free demo to see how GlassHouse works for your market and team size.